Take a moment and...

...pause!

"There are these two young fish swimming along, and they happen to meet an older fish swimming the other way, who nods at them and says,“Morning, boys, how's the water?” And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes,“What the hell is water?” "

- an excerpt from "THIS IS WATER" - by DAVID WALLACE FOSTER

Mr. Foster, also observes in his wonderful commencement speech (later turned into a book) to Kenyon College class of 2005:

"The immediate point of the fish story is that the most obvious, ubiquitous, important realities are often the ones that are the hardest to see and talk about."

"It is about simple awareness — awareness of what is so real and essential, so hidden in plain sight all around us, that we have to keep reminding ourselves, over and over: “This is water, this is water.”

music: "Wake Me" by Message to Bears
video + edit: organizma brand communications